Lynn and I wanted to thank you for your time Monday evening, and once again express our deep desire to work with you on your home sale at Park Creek. You have an amazing house, and as I mentioned, this is an opportunity for us to really dive in and roll out “the works”, much of which I’m proud to say are things only we do. More importantly, we know we can get your home sold at a good price and within a reasonable timeframe.
You mentioned to us that perhaps a Concord Realtor, or one with a relocation department, might have some special track to getting your home sold. We examined the past year’s home closings in Park Creek, and this is what we found:
6618 Fox Ridge – LA is KW Ballantyne, BA is from Charlotte
6303 Fox Chase – LA is from Concord, BA is from Mooresville
6706 Fox Ridge – LA is from KW Univ, BA is KW Univ
6195 Fox Chase – LA is from KW Univ, BA is KW-Lake Norman
6235 Fox Chase – LA is from Lake Norman, BA is from Kannapolis
6722 Fox Ridge – LA is from KW Concord, BA is from KW South Park
“LA” refers to Listing Agent, and “BA” refers to Buyer’s Agent. You can see that Keller Williams has had a lot of involvement with neighborhood sales. This is because KW has by far the largest network of realtors and share of transactions in Charlotte. Of the 6 closings, only one home was bought with a local agent, if you consider Kannapolis local. The rest were from all over. There’s little to no correlation between home office and buying in Park Creek. What matters is “Who will bring the buyer to your home?”
As for getting a heads up on corporate relocations through the Chamber, etc., please remember that the key is getting the attention not only of the buyer, but also of the buyer’s agent. Through solid agent-to-agent marketing, as we plan, all agents in the area will know of your home’s availability. Many of them will be members of the local Chamber, learn of corporate possibilities, and will look to match your home with home requests that come to them. It’s not really the case that any one agent has an advantage over others.
In general, buyers agents are not excited to work with relocation. Typically, a middleman relo company (e.g. Cartus, or Leading Real Estate Companies of the World) feeds the lead to the brokerage. The relo company takes 35%-40% of the commission. The rest is shared between the agent and the brokerage. An agent will take the assignment if they’re hungry and because it’s an easy lead. But naturally they would prefer to work toward a greater commission, which comes without the middleman.
The real question is: Who is going to bring you the most traffic? Since corporate relos are a very small part of the home buying population, the focus of home marketing should be on the public at large and/or the target audience. This will likely also get the attention of those needing corporate relocation. I hope we were able to show that no one will draw more attention to your home than we will.
Again, thanks for your time. It was really a pleasure meeting you. We’ll keep our fingers crossed, say our prayers, and hope to hear good news from you by Friday.
There is only one house for sale in Park Creek (click here) so we would like to take this opportunity to help you put your home back on the market. Here is the list of homes that sold in Park Creek in the last 12 months.
Regards to William (Bill?).
Albert and Lynn Alvarez